Agri Beef Co. Creates History, Expands Global Footprint With Myanmar Shipment
Agri Beef Co., a Boise-based company, announced they are the first U.S. producer to sell beef and pork products in Myanmar. The Southeast Asian nation joins a list of over 30 countries where Agri Beef exports its domestically and internationally recognized brands: Snake River Farms American Wagyu (American-style Kobe) beef, Kurobuta (Berkshire) pork,Double R Ranch Northwest beef and St. Helens Beef.
The Myanmar opportunity originated last April at a trade show in Singapore. Agri Beef representatives were approached by a distributor aspiring to be the first Myanmar-based company to import premium U.S. beef and pork as the developing nation’s growing middle class and purchasing power are driving increased demand for higher-quality meat products. According to the Organization for Economic Co-operation and Development (OECD), the middle-class purchasing power in Asia is projected to increase by $25 trillion by 2030.
“With our established presence in Southeast Asia, we continue to see consumer demand for quality beef and pork products increase throughout that region,” says Jay Theiler, Agri Beef’s executive director of marketing. “We’re not only excited to be growing our global business, but honored by the opportunity to provide premium products from here in the Northwest to the people of Myanmar. We hope it is the beginning of a long and successful relationship.”
Agri Beef’s location in Boise, and its close proximity to Pacific shipping ports in neighboring Washington, has enabled the company to continually expand its reach in Asia, including the potential for larger ocean shipments to Myanmar in the future. Agri Beef’s growing export business now serves the major economies of Japan, South Korea and Taiwan and developing markets like Vietnam, Cambodia and Myanmar.
Idaho Gov. C.L. “Butch” Otter and the State of Idaho recently recognized Agri Beef for its growth in international trade and exports by presenting the company with the prestigious Idaho Global Pacesetter Award last October. “The expansion into Myanmar is just a continuation of the company’s mission to bring the highest quality meat products to consumers around the globe,” added Theiler.
More than 500 pounds of beef and pork — a combination of ribeye, strip loin, tenderloin, beef cheek meat, pork loin and bacon — have been airfreighted in the initial shipment, which is estimated to arrive in Myanmar this week.
About Agri Beef Co.
Robert Rebholtz Sr. founded Agri Beef Co. in 1968 in Boise, Idaho, as a family-owned ranching and cattle feeding operation. The company has since grown to incorporate every step of beef production, from ranching, cattle feeding and animal nutrition to beef processing, marketing and sales. Agri Beef Co.’s sustainable beef production model coordinates the efforts of all its business operations to responsibly produce the highest-quality meat products. The company’s operations are guided by the fundamental principles of sustainability, total quality, animal well-being and responsible business (known as the company’s STAR Commitment). For more information, visit www.agribeef.com.