Sep. 20, 2016

Forbes’ Small Giant Sees Big Potential for Growth in the Boise Valley

by ​Jess Flynn

Silicon Valley, Manila, Dublin...and Boise

For Balsam Brands, an e-commerce retailer with roots in holiday and home decor, the smallest metro among its corporate office locations might show the biggest potential for the company. A laudable acknowledgement when you consider Balsam has just been recognized by Forbes Magazine as one of its 25 inaugural 'Small Giants'. For these stand out small companies, it's more about being great than just big.  

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May. 23, 2017

Boise #2 City for Young Professionals 2017 - Forbes

Approximately 1.9 million students around the country will graduate with bachelor’s degrees this year, many this month and next. A key question as they prepare to pursue their dreams: where?

The most surprising may be No. 2 Boise, Idaho, which makes the list thanks to strong job growth projections and a high percentage of adults with college degrees. Boise also ranked 13th on our list of the best places for business, in part due to its fast-growing tech sector. Government and business, however, remain the strongest sectors.

Mar. 27, 2015

Forbes Travel: 5 Things We Love About Idaho

If you’re an Instagram user, it would be in your best interest to follow @visitidaho. The state’s official travel resource posts some amazing images of everything from its 50-mile Snake River Canyon to its powder-filled terrain. But in the event that “liking” a photo or two feels more like a tease, planning a trip to the 14th largest state in the union (with a population of 1.6 million) should be your next move.

During our most recent whirlwind tour, we visited the capital city of Boise and also spent some time in Central Idaho’s small town of McCall. Here are our top five must-do activities in the northwestern sector of the United States — don’t forget your iPhone.

Mar. 6, 2015

Local Nonprofit Leader Lands on Forbes ‘30 under 30’ List

Curt Bowen, Co-Founder and Executive Director of Semilla Neuva, was named one of '30 social entrepreneurs under 30 to watch' by Forbes Magazine. The Boise-based nonprofit Semilla Neuva, "New Seed" in Spanish, helps hundreds of families in Guatemala by giving advice and helping farmers adapt farming techniques to increase production of foods with more nutritious value. 

Sep. 26, 2016

Boise Among Forbes Hottest Zip Codes

In`s annual survey of the nation’s 50 ‘hottest’ ZIP codes, crunched metrics like median number of days a home takes to sell, overall views on its listings site and percentage of homes owned by millennials to determine which housing markets are in high demand.

Boise came in at number 26 on the list with an average home price of $199,000 and 28 days on market. It is very different then many of the other cities on the list, in that it is relatively affordable metro not a suburb. It offers great access to recreation, an incredible downtown scene, vibrant culture and communities, and all at a very affordable price. It is easy to understand why so many millennial are interested in Boise Idaho. 

Jul. 31, 2015

College of Idaho cracks Forbes Top 200 American Colleges

by College of Idaho

Forbes magazine has released its list of “America’s Top Colleges,” which ranks the top 650 schools in the nation based upon post-graduate success, student satisfaction, student debt, four-year graduation rate and competitive awards.

And this year, The College of Idaho has cracked the top 200 colleges in the nation, landing at No. 195.

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Oct. 27, 2017

Boise Among Forbes Top 25 Fastest Growing Cities

Forbes’ annual list of America’s fastest-growing cities provides a holistic picture of places on the upswing. We look at growth of population, employment, wages, economic output and use home price growth as a proxy for wealth. Here are the 25 metropolitan areas across the country experiencing the biggest surges, plus the growth rates and projections that got them on the list. 

Mar. 10, 2015

Forbes Names Boise Number One Place for Jobs This Spring

Manpower Group has named Boise the number one place to land a job this coming spring. According to their most recent survey, a net of 32% of employers in the Boise Valley are planning to hire in 2015, nearly 10% more than the national average. In addition to having a low cost of living, growth in the workforce is vast and diverse making Boise a hot spot to live this year. 

Mar. 22, 2016

Boise In Forbes Top 20 America’s Fastest-Growing Cities

Forbes ranked America’s 100 most populous metropolitan statistical areas (cities and their surrounding suburbs, as defined by the U.S. Office of Management and Budget) based on six metrics weighted equally. Using data from Moody’s Analytics, they factored in estimated population growth for 2015 and 2016, year-over-year job growth for 2015, and 2015 gross metro product growth (in other words, the metro area’s economic growth rate). They also looked at federal unemployment data. Finally, they considered median annual pay for college-educated workers in each area, using data from The result is a list of the 20 metro areas in America with the fastest-growing populations and economies.

Jan. 21, 2016

Forbes Feature: TSheets in Eagle

TSheets is a thriving tech company in the nontech hotbed of Eagle, Idaho, just outside Boise. It makes an unsexy product, time-sheet software, which it sells to small businesses. Cofounder and CEO Matt Rissell stumbled on the need for the product when he realized his previous venture, a printer cartridge franchise, was struggling to keep track of his employees’ hours. That led to TSheets, which has become the leading time sheet software for small businesses, taking on $15 million in outside investment in September and planning to add more than 50 people to its 100-person staff in 2016. Revenues are approaching $20 million. In this edited and condensed interview, Rissell describes his rocky start and why he thinks he has the chance to turn TSheets into a very big company.

Nov. 5, 2014

Millionaire Grocery Clerks: The Amazing WinCo Foods Story from Forbes

Well-deserved accolades for homegrown WinCo from Forbes, "Outside of Wall Street and Silicon Valley, the WinCo store represents an unusually concentrated – and unlikely — grouping of millionaires. The secret to their wealth is employee ownership. Since 1985, WinCo, which operates 98 stores across eight states from its headquarters in Boise , Idaho, has been employee owned, with an Employee Stock Ownership Plan, or ESOP, as the vehicle for its workers’ main retirement savings."
Mar. 1, 2018

Forbes Ranks Boise #1 in Americas Fastest Growing Cities

Boise City, Idaho is enjoying some of swiftest growth in the country. In 2017, it exceeded expansion expectations by nearly every metric that matters. It's population of around 220,000 grew 3.08% in 2017, more than any other major metro. Employment increased 3.58%, the second strongest growth around. Home prices, a proxy for wealth, increased 11.58%--number four in the U.S. Meanwhile, wage and the broader economic growth far outpaced national averages.

All this earns the city and the surrounding metropolitan area the no. 1 spot on Forbes' 2018 list of America's fastest-growing cities. Moody's Analytics--which provides the data for this annual project--is forecasting that Boise will continue its growth spurt this year, albeit more modestly.

Jan. 13, 2016

Idaho Ranked by Forbes Magazine as One of the Top States for Job Growth in 2015

Idaho was recently ranked by Forbes Magazine as one the top states for job growth. The states were ranked according to new job growth in the first three quarters. Idaho’s job growth was tied with California’s at 3%. 

Mar. 25, 2015

Boise Named #1 Place for Jobs By Forbes

by Lisa Holland

In a recent article by Forbes, Boise was named the best place for jobs this spring. Growth is happening quickly in Boise, with 32 percent of employers planning to hire new staff in the second quarter of 2015. That's ten percent more than the national average. 

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Nov. 10, 2014

WinCo Gets Props from Forbes for Making Millionaire Employees

Forbes Magazine gives props to WinCo foods for their robust savings and stock options for employees, largely due to the fact that the store is 100% employee owned. Some WinCo employees even have saved more than one million for retirement and counting.

Jan. 12, 2015

Forbes Boise Profile


  • Metro Population: 650,400
  • Major Industries: Technology, Tourism, Mining, Farming
  • Gross Metro Product: $26.5 B
  • Median Household Income: $51,072
  • Median Home Price: $162,800
  • Unemployment: 4.8%
  • Job Growth (2013): 3.3%
  • Cost of Living: 7% below nat'l avg
  • College Attainment: 29.7%
  • Net Migration (2013): 1,780


#27 Best places for Business and careers 

#11 in cost of doing business 

#71 in job growth 

#88 in education 

Sep. 2, 2015

Forbes - Best Buy Cities: Where to Invest in Housing in 2015

Whether you’re an investor looking to pick up a few rental properties or a young professional interested in purchasing a first home, there are plenty of places where housing should be a pretty safe bet. The key is to buy in cities with strong job growth that people are moving to, so that the stock of potential tenants for would-be landlords is abundant.

Boise comes in on this Forbes list at #8.

MSA: Boise City-Nampa, ID
Pop.: 650,288
Avg. Home Price: $183,649
Pop Growth (’10-’13): 5.3%
Jobs Growth (annual): 2.2%
Unemployment: 3.5%
Annual price growth: 9%
Over (+) or under (-) priced by: -6%
Home Price/Rent Ratio: 17

Jun. 2, 2016

This Idaho-Based Eyewear Company Is A Small Business With A Global Reach

Three brothers run Proof Eyewear.  In 2010, they started with $5,000 each, working from a garage-cum-office. Today, they’re an Idaho success story selling their glasses in over 20 countries around the world.

“You probably don’t think of Boise when you think of innovative start ups,” says COO Tanner Dame.

But Proof is proud of its Idaho roots.  “We really love our town and where we’re rooted is a big part of it,” says Tanner.

Looking to reinvent the eyewear industry, the three Dame brothers, Taylor, Brook, and Tanner, are experimenting with different materials for both prescription and sunglasses, and giving back to the global and local community.