May. 16, 2016

Top-Rung Skateboard Designer To Create Center Next To Boise’s Skateboard Park

One of the world’s leading skateboard equipment and apparel design firms is opening a “creative retreat” and community center within just an “ollie” – a leaping skateboard maneuver – of Boise’s Rhodes Park. Element will remain headquartered in Costa Mesa, California, but Boise will become a special place for Element, which designs and distributes skateboard, accessories, apparel, back packs and duffel bags around the world with company stores in Times Square, Orlando, London, Paris, Melbourne and Universal City, Calif.

The Element in Boise, adjacent to the sprawling Rhodes Park skateboard park, won’t be a store, a manufacturing or a distribution center. Instead, said Element founder and owner Johnny Schillereff, the 3,000-square-foot space at 304 Americana Blvd. will have an artist loft/showroom upstairs and a pop-up shop/community center for Rhodes Park skateboarders downstairs. Schillereff is moving his family to Boise.

“The big piece of this is philanthropy,” Schillereff said. “We have skateboard camps around the world. We want to bring that to Boise.”

Apr. 22, 2016

International Skateboard and Clothing Company to Move Operations to Boise

One of the largest skateboard, clothing and lifestyle companies in the world has announced they will be moving into a location next door to the newly reconstructed Rhodes Park in downtown Boise.

Element (who is owned by surfing and clothing conglomerate Billabong) will be moving in a retail space across the alleyway from the park to conduct business operations.

CEO and founder Johnny Schillereff told 6 On Your Side that he fell in love with Boise and is looking to escape the hustle and bustle of Los Angeles where the company currently resides.