One of the world’s leading skateboard equipment and apparel design firms is opening a “creative retreat” and community center within just an “ollie” – a leaping skateboard maneuver – of Boise’s Rhodes Park. Element will remain headquartered in Costa Mesa, California, but Boise will become a special place for Element, which designs and distributes skateboard, accessories, apparel, back packs and duffel bags around the world with company stores in Times Square, Orlando, London, Paris, Melbourne and Universal City, Calif.
The Element in Boise, adjacent to the sprawling Rhodes Park skateboard park, won’t be a store, a manufacturing or a distribution center. Instead, said Element founder and owner Johnny Schillereff, the 3,000-square-foot space at 304 Americana Blvd. will have an artist loft/showroom upstairs and a pop-up shop/community center for Rhodes Park skateboarders downstairs. Schillereff is moving his family to Boise.
“The big piece of this is philanthropy,” Schillereff said. “We have skateboard camps around the world. We want to bring that to Boise.”